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❤It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset. Not every artist is a great artist and not every video is a good video, but in general having it available as a tool, to me, adds to the business. Return of the Rock [ ] Beginning in late 1997, MTV progressively reduced its airing of rock music videos, leading to the slogan among skeptics, "Rock is dead. MTV also launched subscription channel to play rock music videos exclusively, an experiment that lasted until 2002. MTV created four shows in the late 1990s that centered on music videos: , , , and. " The channel's coverage featured numerous live performances from artists and bands on location. The show went on to become one of the network's biggest-ever successes and was also recognized for the Osbourne family members' heavy use of profanity, which MTV censored for broadcast. Party Zone - classic programming, playlist put together by different local DJ's or MTV each week• Some of the reality shows on the network also followed the lives of musicians. Washington Heights premiered on 9 June 2013 at 9PM. From 9 to 14 February 2012 MTV celebrated Valentine's Day with several new bumpers depicting love between two animated characters. First format evolution [ ] In 1985, bought , which owned MTV and , renaming the company and beginning this expansion. These new shows were just the beginning of new genres of shows to make an impact on MTV. The third change during the first day of rebrand was the introduction of 'SMS Live' - a service where viewers could text short messages to MTV and see them appear live on-air. Herbie Hancock's "" and Lionel Richie's "" was placed in heavy rotation at the end of October and the beginning of November respectively. The handover and the whole changing process was advertised with the name of "MTV Regeneration". Several noted film directors got their start creating music videos. Before its abrupt cancellation in 1995, it featured several hosts including and. This was the final set of idents by studio "123 Klan". TOP 20 - various artists and their top 20 commercial hits• Several live music performances are featured alongside interviews with artists and bands that were influential throughout the year. Spanking New• In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's "" video. Manno's only assignment at MTV post- Seven was conducting an interview with a band which only aired on MTV. In June 2012, MTV confirmed that it would develop a series based on the franchise. MTV increased rotation of its weekly alternative music program and added the daily to play videos of these and other underground music acts. The channel, which featured video disc jockeys, signed a deal with US Cable in 1978 to expand its audience from retail to cable television. Breaking the "color barrier" [ ] , whose discography included music videos such as "", "", and "" During MTV's first few years on the air, very few black artists were included in rotation on the channel. Alternative singers that were more pop-oriented were also added to the rotation with success, such as , , , and. In 1989, MTV began to premiere music-based specials such as , an acoustic performance show, which has featured dozens of acts as its guests and has remained active in numerous iterations on various platforms for over 20 years. DP Fitzgerald MTV News Update• On July 31, 2015 Sky Italia took over ownership of the MTV free-to-air channel. The term VJ was coined, which was a play on the initialism DJ disc jockey. Awake on the Wild Side, Dial MTV• In 2007 MTV Italy launched MTV Gold hosting music from the '70s, '80s and '90s , for commercial music and VH1 a local version broadcast from London. Backstage - pre-recorded or live backstage coverage of various festivals, concerts and events with the two hosts• It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan "I want my Maypo! Nordic Top 5• The show was replaced by MTV Most Wanted in 1991, which ran until 1996, and later saw a spiritual successor in Total Request Live. The series came to an end with a special finale episode, Total Finale Live, which aired November 16, 2008, and featured hosts and guests that previously appeared on the show. MTV also played acts from the 1980s and earlier decades, including , whose 1985 song and video "" both referenced MTV and also included the slogan "I want my MTV" in its lyrics , , , , , , , , , , , , , , , , , and ; newly solo acts such as , , , , and ; acts such as , , , , and , as well as forgotten acts such as , , , , , , and. MTV launched on August 1, 1981, with an extended featuring the first landing on the moon with still images acquired directly from , which was a concept of Seibert's executed by and. However, the rebranded MTV Classic had few viewers, and declined quickly to become the least-watched English-language subscription network rated by Nielsen at the end of 2016. On 5 January 2011, MTV Czech debuted its first local show called "Backstage". MTV aired similar one-hour live specials with music videos and news updates following the death of on February 11, 2012, and the death of of the on May 4, 2012. We are really focused on our current viewers, and our feeling was that our anniversary wasn't something that would be meaningful to them, many of whom weren't even alive in 1981. The first country-music video aired on MTV was "" by , which first aired on MTV's premiere date. From 2006 to 2007, MTV operated an online channel, , targeted to the broad international market. 1995—1998 MTV Amour, Hangin' Out, MTV Summer Festivals, MTV Beach House• In April 2016, then-appointed MTV president Sean Atkins announced plans to restore music programming to the channel. In 2005, the PTC released a study titled "MTV Smut Peddlers", which sought to expose excessive sexual, profane, and violent content on the channel, based on MTV's spring break programming from 2004. In keeping with the influx of videos, MTV announced changes to its playlists in the November 3, 1984, issue of magazine, that would take effect the following week. This showed that MTV was not always influencing youth negatively. The show was reformatted into the better known MTV Jams the following year, which incorporated mainstream hip-hop into the playlist. MTV drew heavy criticism for its coverage of Live 8. On that same day, immediately after the death of , MTV interrupted its usual programming to air Prince's music videos. Home Sweet Home - music block of Czech and Slovak artists• In comparison with the UK feed, the idents have aired on MTV Czech in their original widescreen aspect ratio and without the channel logo present on screen. The FCC upheld it in 2006, but federal judges reversed the fine in 2008. Regionalization of MTV in Europe began in March 1997 with the launch of a German-speaking , followed by a UK branded channel in July of the same year. " It's On was cancelled in December of the same year, which again eliminated the only live in-studio programming from MTV's schedule, just one year after TRL was also cancelled. 1994—2002 European Top 20, Select MTV, Dancefloor Chart• MTV also formerly broadcast on campuses at various universities until 2018, when the MTV Networks on Campus division was sold, and the channel remained as a digital cable channel only. Our Guidos and Guidettes will move into the ultimate beach house rental and indulge in everything the scene has to offer. " advertising campaign was launched in 1982. MTV Summer Festivals• 1997—2008 [ ] Teen pop [ ] In late 1997, MTV began shifting more progressively towards music, inspired by the overseas success of the , the , and in Europe. Contents• Most new promos produced and aired after 1 February use the on-air identity and style of MTV US. 1981—1991 [ ] Official launch as MTV [ ] Further information: On Saturday, August 1, 1981, at 12:01 AM , MTV was officially launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack and played over footage of the which took place earlier that year and of the launch of. The end of the video features the headline "Youth Is Amazing". The channel launched with a 60 seconds countdown, playing the instrumental theme of in the background. "Billie Jean" was not added to MTV's "medium rotation" playlist two to three airings per day until after it had already reached 1 on the chart. The concept itself had been in the works since 1966, when major record companies began supplying the creator of with promotional music clips to play on the air at no charge. On 10 January 2011 MTV Networks Italia replaced and with the pan-European versions of and. By 2000, , , , , Cold, , , and other acts were added to the musical rotation. In addition to airing original shows created specifically for MTV, the channel also occasionally aired episodes of original cartoon series produced by sister channel Nickelodeon in the early 1990s. Programming [ ] Several shows were made up locally, featuring Italian music and artists. However, unlike past Unplugged specials, these new recordings usually only aired in their entirety on MTV's website, MTV. It was renamed Music Feed in 2013 with a reduced schedule. For many years, Music Feed was the only program on MTV's main channel that was dedicated to music videos. " while giving an acceptance speech at the. Although MTV reached its 30th year of broadcasting in 2011, the channel itself passed over this milestone in favor of its current programming schedule. The program counted down seven entertainment-related stories of interest to viewers and included some interview segments among them , having aired weekdays at 5 pm with a weekend wrap-up at 10 am ET. On Hiatus• She was brought back in early 1989 and stayed until 1992. Many music videos aired on the channel were either censored, moved to late-night rotation, or banned entirely from the channel. com in 2008 In the late 1980s, before the , MTV VJ began experimenting on the Internet. But unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. As the format of the network continued to evolve, more genres of shows began to appear. On the same day, a new channel named MTV Next was launched, and then renamed to MTV. Superock, MTV Hot• In 1970, Philadelphia-based Bob Whitney created , a television series filmed in Atlanta and broadcast in to other local television stations throughout the United States. Rise of the directors [ ] To accompany the new sounds that were appearing on MTV, a new form of music videos came about: more artistic, experimental, and technically-accomplished than those of the 1980s. MTV also held week-long music events that took over the presentation of the channel. From 5 to 26 May 2013, Chill Out Zone was put on hiatus in favor of Geordie Shore seasons one to three marathon re-runs. On June 12, 2011, MTV aired a traditional television premiere of a new installment of MTV Unplugged instead of a web debut. The word "guido" is generally regarded as an when referring to Italians and Italian Americans. MTV continued to experiment with late night talk shows in the early 2000s with relatively short-lived programs such as , starring ; and. In this light, MTV pushed teens to pay more attention to safe-sex because they were most likely more willing to hear this message from MTV than their parents. Jackson moved back to Los Angeles and returned to radio, while Nina Blackwood moved on to pursue new roles in television. And I wish there had been music videos in the heyday of The Beatles, and The Rolling Stones. It was also one of the few widescreen MTV channels in the world, at the time of its existence. The original MTV Italy changed its name to TV8. In his book The Mason Williams FCC Rapport, author states that he pitched an idea to for a television program that featured "video-radio", where disc jockeys would play art pieces set to music. Production ended on The Osbournes in November 2004. The concept was reintroduced as in 2000, which became in 2006 and was cancelled in 2008, after briefly celebrating the 20th anniversary of Yo! and of in 2011 In late 2009, MTV shifted its focus back to Real World-style reality programming with the premiere of , a program that brought high ratings to the channel and also caused controversy due to some of its content. In addition to its original programming, MTV has also aired original and syndicated programs from ViacomCBS-owned siblings and third-party networks. News Weekend Edition• Since late May 2013, MTV Czech has started airing a weekly night block titled "A Night With. Along with extensive costuming and makeup, Duran Duran used tribal elements, pulled from Dunham technique, in "", and used a modern dance duet in "". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. 2003—2004 Euro Top 20• Shortly after the , which were streamed on MTV. The first award show, in 1984, was punctuated by a live performance by Madonna of "". The oldest music video to air during the week was by British pop duo• Social activism [ ] In addition to its regular programming, MTV has a long history of promoting social, political, and environmental activism in young people. In 2007, MTV aired the reality show , chronicling MySpace sensation 's journey to find a companion. In 2000, MTV Italy moved to the frequencies of the late TMC2 already acquired by and formerly known as thus becoming a standalone channel and getting more and more like every other "big" network in Italy, showing news, movie trailers and other things which would never have fit into the former schedules of the channel. A weekly block of music videos with the name Headbangers Ball aired from 2003 to 2011 on sister channel MTV2, before spending an additional two years as a web-only series on MTV2's website, until Headbangers Ball was discontinued once again in 2013. As programming chief, Robert W. Toeffler acknowledged that "MTV should not have placed such a high priority on showing so many acts, at the expense of airing complete sets by key artists. On June 13, 2015, Italian newspaper anticipated the purchase of channel 8 occupied by MTV. With the exception of a holiday themed episode in December 2008 and an unrelated Spring Break special in March 2009 with the same title, FNMTV Premieres never returned to the channel's regular program schedule, leaving MTV without any music video programs hosted by VJs for the first time in its history. The phone number remained in use for video requests until 2006. On 5 August 2011, MTV Czech updated also its opening theme for 'MTV Hits', replacing the old MTV logo with the new one, confirming once again that music will remain an important part of its programming even in the future. — Get Off the Air" was released on their 1985 album , just as MTV's influence over the music industry was being solidified. In addition to bringing lesser-known artists into view, MTV was instrumental in adding to the booming '80s dance wave. On 8 November 2010, MTV Czech started airing new channel idents and the station planned to produce and broadcast local idents of its own in the near future. Dancefloor Chart• In early 2020, MTV Nordic as a branding began to reappear on MTV's social media sites within the Nordic region. MTV also welcomed to its lineup in October 2008, with the launch of her new reality series,. MTV Czech mostly played current music videos or videos from the past few years, although occasionally it aired older videos from the early 2000s and mid to late 1990s. The channel instead aired its 30th anniversary celebrations on its sister networks and. 2006 Switched On• Contents• The select few who were in MTV's rotation were , , , , , , and. The animation showcase a co-production between and MTV produced in San Francisco by was one of the channel's first programs to focus on the medium. Even though in other aspects, MTV was provocative, they had this campaign to showcase their positive influence on youths and safe sex — a campaign that still is alive today: "". Unlike MTV Czech, it no longer features any specialist music shows. I think they would've added to their creative contribution, not subtracted from it. In the summer of 2012, MTV launched a music discovery web site called the also known as Artists. Viewers can also look forward to interviews with popular singers and bands, not only from the Czech Republic and Slovakia, but from abroad as well. 1997—2002 Hit List UK, Stylissimo, MTV News• It makes good sense for us to come down and go live from the center of it, because obviously the people there are the kinds of people who watch MTV. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including the punk band the , whose song "M. They never got charged with racism. Live concert broadcasts [ ] Throughout its history, MTV has covered global benefit concert series live. MTV was not the only channel run by Warner-Amex to be first tested before its launch; sister channel was also first tested as Channel C-3, which only broadcasts the series , before the channel was officially launched in 1979. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a "" that forbid her from wearing her hair in cornrows in an episode of. Along with , , , other black artists such as Billy Ocean, , Tina Turner, Lionel Richie, Ray Parker Jr, Rockwell, The Pointer Sisters, The Jacksons, Sheila E and Deniece Williams all had videos played in heavy rotation on MTV. This has led to criticism, with opining that "MTV serves as the main youth outreach program. The screen went black infrequently when an employee at MTV inserted a tape into a. currently features US-imported longform shows throughout most of its daily schedule, with very little music content appearing late in the night and during the early morning hours. MTV is also a producer of films aimed at young adults through its production label, , and has aired both its own theatrically-released films and original made-for-television movies from MTV Studios in addition to acquired films. It began in 2003 and ran for four seasons, ending in early 2005; the couple later divorced. com" in 1993 with the idea of being MTV's unofficial new voice on the Internet. On 1 January 2014, started broadcasting again in Czech Republic and Slovakia. The original programming format of MTV was created by media executive , who later became president and chief executive officer CEO of MTV Networks. The channel also aired a new show around this time titled , which documented the lives of teenagers expecting babies. Footage from these events was later shown in "Backstage". Another sister channel, , targets the and market. All rock-centric shows were eliminated and the rock-related categories of the Video Music Awards were pared down to one. The service was no longer active by the time MTV launched in 1981. Subsequently, grunge and alternative rock had a rise in mainstream cultures, while 1980s-style and traditional rockers were phased out, with a few exceptions such as and. MTV brought more than music into public view, it added to the ever-growing resurgence of dance in the early 1980s that has carried through to today. Pittman had test-driven the music format by producing and hosting a 15-minute show, Album Tracks, on New York City television station in the late 1970s. The new video quickly received over 10,000 dislikes and fewer than 100 likes from only 20,000 views, and MTV deleted the video for a second time. At the beginning of June, "" by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. These messages overlay the channel's logo and on-air graphics and have been used exclusively in the past only on throughout October 2011 to highlight the series premiere. CBS rejected the idea, but Williams premiered his own musical composition "" on the , where he was head writer. com remains the official website of MTV, and it expands on the channel's broadcasts by bringing additional content to its viewers. A shortened version of the shuttle launch ID ran at the top of every hour in different forms, from MTV's first day until it was pulled in early 1986 in the wake of the. The show became so successful it spawned its own Most Wanted spinoff titled Most Wanted Jams. MTV used to also have MTV Hits and channels until these were converted into and MTV Jams, respectively. Those words were immediately followed by the original MTV theme song, a crushing rock tune composed by and John Petersen, playing over the American flag changed to show MTV's logo changing into different textures and designs. ET, led by one of MTV News' correspondents who will conduct a live interview with a featured artist or actor who has come to MTV to premiere a music video or movie trailer. She said, "I wanted to cornrow my hair, and they were like, 'That's racist. MTV stated, "While technology has made it way easier for artists to produce and distribute their own music on their own terms, it hasn't made it any simpler to find a way to cut through all the Internet noise and speak directly to all of their potential fans. MTV's original head of talent and acquisition, Carolyn B. " Andrew Goodwin later wrote, "[MTV] denied racism, on the grounds that it merely followed the rules of the rock business. Unlike most of the other music channels from MTV Networks around the world, MTV Czech usually played music videos uncut and in full length. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". MTV refused other black artists' videos, such as ' "", because they did not fit the channel's carefully selected at the time. " The facts that at the time rock music fans were less materialistic, and bought less music based on television suggestion, were cited as reasons that MTV abandoned its once core music. In 2012, MTV debuted Clubland, which previously existed as an hour of videos during the AMTV video block. European Top 20, Select MTV, The Fridge• In a formal letter, the company called the show a "direct, deliberate and disgraceful attack on Italian Americans. became the inaugural honoree of the "" award, "an annual recognition of artists who have made significant contributions to music, music video and pop culture while tremendously impacting the. The channel is exclusive to the digital terrestrial television network available in the majority of Italian homes. He wrote the scripts for them, he was in the editing room, and they were part of his art. Before 1987, MTV featured almost exclusively music videos, but as time passed, they introduced a variety of other shows, including some that were originally intended for other channels. - classic programming, alternative music• " First reality programs [ ] In the early-mid 1990s, MTV debuted its first reality shows, and. [ ] launched on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Five years later, on August 1, 2006, MTV celebrated its 25th anniversary. On 23 March MTV Czech officially started promoting the series premiere using the same teasers that have aired in the U. In the early 2000s MTV aired VJ for a Day, hosted by. In recent years, other politically diverse programs on MTV have included , which documents people's lives and problems, and specials, which center on very current events in both the music industry and the world. On 17 February 2011, it was reported that Lady Gaga's video to "" will debut on the channel on 24 February in a 'World Exclusive' television premiere, but this did not happen, as the release date was officially postponed to 28 February The video debuted on MTV Czech at 19:01 CET local time, Monday, making it still the first TV channel in the world to broadcast the video because of time zone differences. The ID then cut to the American flag planted on the moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle was played for the first time. But after one month as a money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. Despite these programs not being music video-based, Remote Control often included excerpts of music videos when some of the music-related questions were asked, occasionally included extremely short music video clips in interviews featured in some of the music-related segments on the show, and often included music videos excerpts inbetween clips of the audience dancing to the song. Pittman's boss Warner-Amex executive vice president John Lack had shepherded , a television series created by former -turned solo artist , whose attention had turned to the music video format in the late 1970s. This is the new shit• The creative use of music videos within their 1964 film , particularly the performance of the song "", led MTV later to honor the film's director with an award for "basically inventing the music video". The temporary shift in MTV's programming culminated the following week with the channel's live coverage of Jackson's memorial service.。 。

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